Frequently Asked Questions
Pitchflix Ecosystem – Role-Based FAQ
What is Pitchflix?
Pitchflix is a video-based investor intelligence and ecosystem platform that connects founders, investors, professional services firms, and ecosystem partners through structured, high-signal formats.
Pitchflix operates four core products:
- rev – reverse-pitch investor events
- MoneyWall – searchable investor intelligence and access platform
- PitchCast – content distribution and investor media infrastructure
- DemoDayHQ – virtual and hybrid demo day infrastructure
Pitchflix is not an events company. It is an investor intelligence and ecosystem infrastructure platform.
- rev creates trust.
- MoneyWall creates persistence.
- PitchCast creates scale.
- DemoDayHQ creates access.
Venture Capital (VC), Corporate VC (CVC), Private Equity (PE), Family Offices
What is Pitchflix rev?
rev is a reverse-pitch format where investors present their investment thesis, criteria, and value-add directly to founders.
It helps founders to understand the chemistry and personality human dynamics, before crafting an outreach or introduction more likely to land successfully, and replaces inbound noise with founder-led, high-quality engagement.
Why would an investor pitch to founders?
Because the best founders, with the most compelling propositions, are selective. So investors welcome a stage where they can put their best foot forward.
rev allows investors to clearly communicate what they're looking for, and the value that their specific proposition adds for founders as well as to:
- Pre-qualify inbound deal flow
- Signal values, decision-making style, and differentiation
- Attract founders who are already aligned
This reduces time wasted on mis-aligned opportunities.
How is rev different from conventional demo days?
Demo days optimise for volume. rev optimises for fit, trust, and transparency by flipping the script: it's the investors who pitch, at rev.
Founders see:
- Who you invest in
- How you think
- How you support portfolio companies
What does MoneyWall do for investors?
MoneyWall turns your rev appearance into a persistent, searchable investor profile, accessible to founders globally.
Benefits:
- Continuous inbound deal flow
- Reduced repetitive intro calls
- Better founder-investor alignment
What is PitchCast?
PitchCast is Pitchflix's distribution and intelligence layer, transforming demo day event content into:
- Livestreams
- On-demand video
- Short-form clips
- Searchable investment opportunities
With capacity to access, compare and benchmark across borders.
What types of investors participate?
- Early-stage and growth VCs
- CVC units
- PE growth and buyout funds
- Family offices with direct investment strategies
- Accelerators
Is Pitchflix suitable for later-stage or PE investors?
Yes. rev is particularly effective for:
- Growth equity
- Roll-ups
- Founder-led buy-and-build strategies
Limited Partners (LPs)
Why should LPs engage with Pitchflix?
Pitchflix provides unfiltered visibility into how fund managers:
- Articulate strategy
- Think about risk
- Engage and communicate with founders
This qualitative insight is rarely available in traditional LP reporting.
Can LPs attend rev?
Yes. LPs often attend as:
- Observers
- Ecosystem partners
- Co-investment evaluators
How does Pitchflix help LP diligence?
Pitchflix provides:
- Live and recorded investor pitches
- Comparative analysis across funds
- Insight into GP communication and culture
Is Pitchflix a fundraising platform for GPs?
No. It is a transparency and intelligence platform, which often supports fundraising as a by-product.
Founders
What is Pitchflix rev?
rev flips the script: investors pitch to you.
You hear directly:
- What investors back
- What they avoid
- How they make decisions
- How they support founders
There's an opportunity to ask questions after each presentation; then networking over drinks to round off each episode.
What is MoneyWall?
MoneyWall is a searchable investor qualitative intelligence platform where you can:
- Watch real investor pitches, with Q&A from real founders
- Filter by stage, sector, geography, cheque size
- Understand investor fit before outreach
Why do founders need to select a partner to watch a video?
Carefully-selected Partners sponsor founder access so:
- Founders don't need to pay
- Professional services firms receive exposure
- The ecosystem remains sustainable
Your data is made available to the Partners you select, only. They may choose to follow up with you. If you prefer, there is also a subscription option available to you.
What happens after watching an investor video?
You may:
- Explore the partner's services
- Book a call
- Continue watching other investor profiles
You control your engagement.
Professional Services Firms (Law, Accounting, Advisory)
What problem does Pitchflix solve for professional services firms?
Pitchflix introduces qualified, fundraising founders directly to your firm — with attribution.
This replaces:
- Low-quality directory listings
- Generic event sponsorships
- Broad, unmeasurable brand spend
How is MoneyWall different from SEO or directories?
MoneyWall:
- Guarantees fundraising founders
- Delivers exclusivity
- Provides clear attribution
- Sits inside your website
How do professional services firms measure ROI?
Partners receive:
- Founder engagement analytics
- Traffic and click-through data
- Conversion benchmarks
- Optional ROI modelling support
What internal effort is required?
Minimal:
- Monthly LinkedIn posts
- Prompt follow-up on inbound enquiries
- Optional rev participation (UK and international opportunities)
Investment Promotion Agencies (IPAs)
How does Pitchflix support national/municipal investment strategies?
Pitchflix showcases:
- Local & international investors for your local innovation economy founders (rev & MoneyWall)
- International investors for your outbound innovation economy founders (rev & MoneyWall)
- Founder pipelines (PitchCast)
All in a globally distributable format.
Can Pitchflix promote specific geographies?
Yes. rev can be:
- City-specific
- Country-specific
- Sector-specific
What's the benefit over trade missions?
- Lower cost
- Higher reach
- Persistent content
- Global distribution
Accelerators & Incubators
How does Pitchflix help accelerator cohorts?
Pitchflix:
- Exposes founders to real investor thinking
- Adds reach and investor eyeballs for your demo day
- Hosts the pitches on demand, in a searchable format, for persistent, global & durable investor discovery
Can accelerator founders appear on Pitchflix?
Yes, via:
- DemoDayHQ
- Co-branded PitchCast formats
What is DemoDayHQ?
DemoDayHQ is Pitchflix's virtual and hybrid demo day infrastructure, designed for:
- Accelerators
- Universities
- Corporate innovation programmes
- Founder delegations visiting London
London is Europe's deepest pool of Venture Capital. Bring your cohort or delegation to London, for better access to these investors, at our offices at Level39 (Canary Wharf), in a DemoDayHQ event designed specially around you.
Corporates
Why should corporates engage with Pitchflix?
Pitchflix enables corporates to:
- Access innovation pipelines without the complexity and cost of a CVC
- Signpost strategic, research and corporate priorities
- Engage founders without running accelerators/hackathons
- Promote your ESG credentials
Is Pitchflix suitable for open innovation teams?
Yes. Particularly for:
- Strategic partnerships
- Venture building
- Corporate venture arms
Hedge Funds
Is Pitchflix relevant for hedge funds?
Yes. When LPs access MoneyWall they are doing so to access qualitative intelligence on GPs/funds. But those same LPs also invest across the spectrum of Alternative Assets. Partnership with MoneyWall becomes a strategic opportunity to distinguish your brand in a crowded market - attracting new capital at significantly lower cost benchmarked against industry norms.
Is Pitchflix about public markets?
No, but insights often inform:
- Pre-IPO thinking
- Sector conviction
- Management quality assessment
rev Sponsors & Ecosystem Partners
What does sponsorship actually deliver?
Sponsors gain:
- Category exclusivity
- Direct access to founders and investors
- Content association with thought leadership
Is sponsorship just branding?
No. It is participation in the ecosystem.
Can sponsorship be global?
Yes. Packages can be:
- City-based
- Regional
- Global